' Welcome to Helmut W. Bachmann - Management Solutions '
Are you looking for a board member with a proven track record in strategic and operational marketing, user experience and strategic corporate management for an SME?
Please, take a moment to explore my website, where you'll find details about my background, my experiences and skills. To learn more about me, please, do not hesitate to get in contact with me.
ABOUT ME
My Story
Throughout my professional life, I’ve approached every challenge with enthusiasm, creativity, and ceaseless desire to achieve success. Always in search of the new and special challenge, my career has never been straight or consciously planned. This passion and drive have paved the way for me on countless occasions resulting in unique experiences and exceptional relationships both personally and professionally in very different industries. Therefore, an extensive transfer of knowledge and experience from different industries forms the basis of my successful business.
If you’re interested in learning more about me, please, keep reading or get in touch.
EXPERIENCE
Background & Expertise
As a professional in my areas, over the years I have had the opportunity to take on a variety of responsibilities in various companies and industries. Please, continue reading to learn more about my background and experience.
HEAD OF MARKETING
LUCERNE CANTONAL HOSPITAL (LUKS)
2018 - present
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Responsible for all marketing activities at the Lucerne Cantonal Hospital (LUKS)
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The Lucerne Cantonal Hospital is the largest central hospital in Switzerland
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It comprises the Lucerne, Sursee and Wolhusen sites as well as the Lucerne Höhenklinik Montana
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Some 7,000 employees look after the well-being of patients around the clock
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It treats over 43,000 inpatients annually and has over 600,000 outpatient patient contacts
CHIEF SALES & MARKETING OFFICER
LUCERNE FESTIVAL
2012 - 2018
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Development of corporate and divisional strategy, analysis, planning, reporting to the Board of Trustees
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Development, strengthening and internationalization of the brand
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Conception and implementation of own publications and press work
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Development and implementation of digitization and accompanying measures
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Contact person for executives from economy, politics, culture, media, tourism
HEAD OF MARKETING SERVICES &
KEY ACCOUNT MANAGEMENT
T.E.A.M. MARKETING AG
1998 - 2012
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Responsible for the implementation of the sponsors' global media packages
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Global market research for internal stakeholders, UEFA, sponsors
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Conceptual development, sale and implementation of sponsorship rights
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International sponsorship contacts and presentations at top management level
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Commercial Domain Leader in UEFA Champions League and UEFA Cup Final
SENIOR BRAND & MARKETING MANAGER HEINEKEN SWITZERLAND
1995 - 1998
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Responsible for the brand portfolio of the Heineken Group in Switzerland
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Consulting and support of management in strategic matters
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Leading a team of PMs, management of agencies (creative, media, research)
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Development and implementation of retail sales / catering activities
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Planning and execution of major national and international events
PRODUCT & PROCUREMENT MANAGER SWITZERLAND/ AUSTRIA
BOFROST SWITZERLAND
1994 - 1995
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Responsible for the total turnover CH / A
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Supervision and further development of the various product areas
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Purchasing and supplier management of European suppliers
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Initiation of new product and packaging ideas
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Quality management by implementing the company's internal guidelines
PRODUCT MANAGER
KNORR SWITZERLAND
1991 - 1994
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All comprehensive consumer goods marketing
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Responsible for product categories bouillon, spice mixtures and the brand CONIMEX
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Product management from research through product development, production, marketing to sales
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Development and implementation of an integrated communication strategy
1st LIEUTENANT
GERMAN ARMY, MOUNTAIN FORCES
1982 - 1984
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Voluntary commitment for two years with the German mountain troops
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Instructor in a training unit for NCOs
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Attended Training course for commissioned officers
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Platoon leader and deputy head of a company
EDUCATION
What I've Learned
My broad academic education has not only laid the foundation for the rest of my experience, but has also made me a lifelong learner who is eager to acquire more and more skills, knowledge and knowhow. Please, take a look at my academic career below.
CAS UNIVERSITIES OF ROCHESTER / BERN, EXECUTIVE PROGRAMS, CH
Certified Member of the Board of Directors
Certified Advanced Studies (CAS) in General Management for Members of the Board of Directors
2018
MBA UNIVERSITY OF BRADFORD
MANAGEMENT CENTRE, UK
One year Full-time Master's Degree Course in Business Administration
1990 - 1991
MSC CRANFIELD INSTITUTE OF TECHNOLOGY, UK
Master of Science in Marketing und Product Management
1989 - 1990
DIPL.-ING. TECHNICAL UNIVERSITY OF MUNICH, GER
Diploma in Agricultural Engineering (Dipl.-Ing. agr. univ.), Agricultural & Dairy Sciences
1984 - 1989
GENERAL MANAGEMENT
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Fast familiarization with new industries / topics always with an eye for the big picture
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Visionary and initiative thinker with pragmatic and effective ways of acting
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Responsible in dealing with time, financial and human resources
MARKETING, PR & COMMUNICATION
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New conception and design of festival publications as well as affinity-optimized advertising media mix including TV Spots
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Development and launch of a new food product line from A to Z
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Introduction of the new brand AMSTEL for HEINEKEN Switzerland
SALES & ACCOUNT MANAGEMENT
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Responsibility for global key accounts at top management level
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Development and implementation of customer retention through digitization in sales, marketing and communication
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Generation of above-market average visitor growth
BRAND MANAGEMENT
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Re-branding & re-positioning of products and services (image / market focus)
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Development, strengthening and internationalization of the brand
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Managment of brand portfolio of the Heineken Group in Switzerland
MARKET
RESEARCH
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Numerous qualitative and quantitative market research projects
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Introduction of continuous market research for the tracking of visitor / non-visitor behavior in Switzerland and derivation of customer acquisition and CRM measures
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Global market research for internal stakeholders, UEFA, sponsors
INNOVATION MANAGEMENT
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Innovative developments, their transformation and integration into the existing
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Introduction of modern innovation management with Design Thinking and Agile Development approaches
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Client profiling by using personas and deriving outside-inside views
PEOPLE MANAGEMENT
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Honest, non-judgmental and qualification-oriented leadership for personnel and team
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Mediation & coaching (conflict management incl. preparation of emergency and crisis plans)
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Empowering employees and as a matter of principle confidence in their abilities
SKILLS
What I Do
Regardless of the role or project, I am convinced of my cross-industry skills that I bring with me. Please, read on below to learn more about my specific skills and do not hesitate to contact me if you would like to learn more.
TESTIMONIALS
What my Supervisors say
Throughout my career I've enjoyed the privilege to work with great and enthusiastic leaders and supervisors I could learn from. I would like to thank for all their trust in me and my work that eventually was also key for my career so far.
MY NETWORK
Who I work with
In the course of my professional career so far, I have been able to build up a personal network of professional, inspiring, challenging, enriching, cooperative and, last but not least, top-level network partners from a wide variety of fields. My network is part of my career.
High Culture Sector
"As a visionary and proactive thinker with a pragmatic and strong course of action, he is open for innovative developments, their transformation and integration into the existing, but without losing sight of the budget available. "
M. Haefliger, CEO & Artistic Director
Lucerne Festival
Sport Marketing Sector
"With his in-depth expertise, he has made a valuable contribution to the success and positive image of our company's account management and marketing services."
T. Liston, Managing Director Marketing T.E.A.M. Marketing
Consumer Goods Sector
"His overall entrepreneurial and cross-departmental thinking and acting made him an important employee in our company, he was able to quickly grasp complex problems, analyze them and implement solutions."
W.C.A. Hosang, Delegierter des Verwaltungsrats Heineken Schweiz
Engelberger Druck AG – the powerful printing company of Central Switzerland
Value Experience AG – Marketing and communication services in the field of sports, entertainment and culture
LET’S CONNECT
Sonnhaldenstrasse 4
6373 Ennetbürgen
Switzerland
